ABOUT 10X LEAD RADAR

Sales intelligence should help people make better decisions—not create more noise.

10x Lead Radar is being developed by 10x Media Oy in Helsinki, Finland. It is a B2B sales intelligence product for teams that need to find timely opportunities, understand the evidence behind them and choose the next revenue action without giving up human control.

Talk about a pilot Read our methodology

What we are building

Lead Radar connects buying signals, account context, likely buyer roles and recommended actions in one decision workflow. The first operating market is Finland; the product and public experience are built in English for international expansion. Development begins with focused pilots rather than broad claims about universal coverage.

WHY THIS PRODUCT

B2B teams have data. They still spend too much time deciding what deserves attention.

Databases answer who exists. CRMs record what the team already knows. Alert feeds describe what changed. Lead Radar is focused on the decision layer between those systems: why this account, why now, who likely owns the problem and what is the smallest sensible next step?

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Evidence before opinion

Sources, dates and uncertainty stay visible so a person can inspect the reasoning instead of accepting a black-box instruction.

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Control before scale

The product starts with focused playbooks and human review. Broader coverage or automation should follow demonstrated quality.

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Revenue truth

Estimated potential, qualified pipeline, proposal value and verified won revenue are different states and should remain different in reporting.

HOW WE BUILD

Start narrow, learn from real decisions, expand with evidence.

The product develops around live operating questions rather than a generic promise to automate sales.

01
Choose a valuable sales situation
Define the offer, ICP, likely buyer and timing problem that a signal could help solve.
02
Test a small signal set
Use explicit hypotheses, approved sources and freshness rules. Review relevance and false positives with people who know the market.
03
Connect recommendations to control
Make the next action visible while keeping external execution inside agreed permissions and review boundaries.
04
Expand only after proof
Add sources, playbooks, markets or automation when the operating evidence supports the next step.

PRODUCT PRINCIPLE IN PRACTICE

What “evidence before opinion” changes in the interface.

A principle is useful when it changes product behaviour, not when it only appears in brand language.

ILLUSTRATIVE EXAMPLELead Radar decision record

Not live customer data

Visible fact: The user can open the observation and see its source and relevant dates.
Visible reasoning: The product explains why the fact may matter to this offer and account.
Visible gaps: Unknown buyer, timing or supplier status is shown instead of silently filled in.
Visible control: The recommendation and approval boundary are explicit before external action.
Visible outcome: The team can distinguish a promising hypothesis from verified commercial value.

COMMON QUESTIONS

What buyers usually want to know.

Who develops 10x Lead Radar?

10x Lead Radar is developed by 10x Media Oy in Helsinki, Finland.

Which markets is Lead Radar built for?

Finland is the first operating market. The product is built in English with an architecture intended to support later international expansion across Europe and the United States.

Who is the product for?

The current focus is B2B teams where timing matters, a valuable offer can be tied to observable company change and one well-qualified opportunity is worth more than a large generic contact list.

How can a company work with Lead Radar now?

Private pilots begin with a focused ICP and small set of signal hypotheses. Contact info@10x.fi to discuss whether the operating problem is a fit.

CONTINUE EXPLORING

Build the whole decision path.

Explore the platform →

Methodology

Read the evidence and control principles behind the product.

Signal-based selling

See the sales workflow the product supports.

Private pilot

Learn how focused product validation works.

PRIVATE PILOT

Bring us a real sales-timing problem.

We will help determine whether a focused signal playbook can make the next opportunity easier to find, explain and act on.

Contact 10x Lead Radar